Privacy Policy

At PressScape, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, password, and profile information
• Payment Information: Billing address, payment method details (processed securely through Stripe)
• Publisher Information: Website URLs, ownership verification, and website metrics
• Communications: Messages exchanged with other users or our support team
• Content: Articles, anchor text, and URLs you submit for guest posts

1.2 Information Collected Automatically

When you use our Platform, we automatically collect:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages viewed, features used, time spent on Platform, and click patterns
• Cookies: Session cookies, preference cookies, and analytics cookies
• Referral Data: How you arrived at our Platform (e.g., affiliate links, search engines)

1.3 Information from Third Parties

We may receive information from:

• Moz and Ahrefs: Website metrics (Domain Authority, Domain Rating, traffic estimates)
• Stripe: Payment verification and fraud prevention data
• Analytics Providers: Aggregated usage statistics

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Platform
• Process transactions and send related information
• Verify publisher website ownership and metrics
• Send promotional communications (with your consent)
• Respond to comments, questions, and customer service requests
• Monitor and analyze usage trends and preferences
• Detect, investigate, and prevent fraudulent transactions and abuse
• Personalize your experience on the Platform
• Comply with legal obligations

3. Information Sharing

We may share your information in the following circumstances:

3.1 With Other Users

When you place an order, your profile name and communication may be shared with the publisher. Publishers' publicly listed information is visible to potential buyers.

3.2 With Service Providers

We share information with third-party vendors who perform services on our behalf, including payment processing (Stripe), email delivery, hosting, and analytics.

3.3 For Legal Reasons

We may disclose information if required by law or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide services. We may retain certain information for legitimate business purposes or as required by law, such as:

• Transaction records: 7 years (for tax and accounting purposes)
• Communication logs: 3 years
• Analytics data: 2 years (in aggregated form)

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Secure payment processing through PCI-compliant providers

6. Your Rights and Choices

6.1 Access and Update

You can access and update your account information at any time through your account settings.

6.2 Delete Your Account

You can request deletion of your account by contacting support. Note that some information may be retained for legal or legitimate business purposes.

6.3 Marketing Communications

You can opt out of promotional emails by clicking "unsubscribe" in any marketing email or adjusting your notification preferences.

6.4 Cookies

Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect the functionality of the Platform.

7. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

8. European Users (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to data portability
• Right to object to processing
• Right to lodge a complaint with a supervisory authority

9. California Users (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell your personal information.

10. Children's Privacy

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on the Platform. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@pressscape.com
Address: PressScape Inc., 123 Main Street, Wilmington, DE 19801, USA